| Marketing cookies | | |
| COOKIE NAME | COOKIE DESCRIPTION | EXPIRY |
| __gsas | AdSense for Search | 3 months |
| __gpi | AdSense, Google Ad Manager | 13 months |
| __gpi_optout | AdSense, Google Ad Manager | 13 months |
| RUL | Display & Video 360, Google Ads | 12 months |
| FPGCLAW | Google Ads | 90 days |
| FPGCLGB | Google Ads | 90 days |
| FPGSID | Google Ads | 90 days |
| _gcl_gb | Google Ads | 90 days |
| _gac_gb_<wpid> | Google Ads | 90 days |
| _gcl_aw | Google Ads | 90 days |
| GCL_AW_P | Google Ads | 90 days |
| _gcl_gs | Google Ads | 90 days |
| _gcl_ag | Google Ads | 90 days |
| 1P_JAR* | Google Ads | 30 days |
| Conversion | Advertising | 90 days |
| VISITOR_INFO1_LIVE | Google Ads, YouTube | 180 days |
| VISITOR_INFO1_LIVE__k | Google Ads, YouTube | 180 days |
| VISITOR_INFO1_LIVE__default | Google Ads, YouTube | 180 days |
| _gac_<wpid> | Google Analytics | 90 days |
| UserMatchHistory | Used for id sync process. It stores the last sync time to avoid repeating the syncing process in a frequent manner | 30 days |
| lms_ads | Used to identify LinkedIn Members off LinkedIn for advertising | 30 days |
| li_sugr | Used to make a probabilistic match of a user’s identity | 90 days |
| _guid | Used to identify a LinkedIn Member for advertising through Google ads | 90 days |
| IDE | Ads targeting cookie for DoubleClick | 2 years |
| fr | Ads targeting cookie for Facebook | 3 months |
| test_cookie | Test for cookie setting permissions in user’s browser | 1 day |
| _gcl_au | Used to measure ad and campaign performance and conversion rates for Google ads on a site visited | 3 months |
| _gcl_aw | Used through Google Ads to understand user interaction with the site and advertising | 3 months |
| _gcl_dc | Used through Google Campaign Manager and DV 360 to understand user interaction with the site and advertising | 3 months |
| brwsr | Affiliate Marketing Cookie for LinkedIn | 2 years |
| ABSELB | Load Balancer Cookie for affiliate marketing | 2 years |
| IRLD | Affiliate Marketing Cookie for LinkedIn | 2 years |
| l_page | Used for measuring conversion metrics on LinkedIn | 6 months |
| ar_debug | Supports Google attribution reporting API integration to mitigate signal loss | Session |
| sa-user-id | To be able to unique identify a user for retargeting, conversion, or look-a-like purposes | 1 year |
| sa-user-id-v2 | To be able to unique identify a user for retargeting, conversion, or look-a-like purposes | 1 year |
| sa-user-id-v3 | To be able to unique identify a user for retargeting, conversion, or look-a-like purposes | 1 year |
| sa-camp-* | Tracks a campaign ID that a user has viewed or clicked | Set by the pixel (up to 90 days) |
| sa_aid_pv | Stores auction ID of a recent ad click (if engagement tracking is enabled on the universal pixel) | 1 hour |
| sa-r-date | Attribution and optimization | 30 days |
| sa-r-source | Attribution and optimization | 30 days |
| sa-u-date | Attribution and optimization | 30 days |
| sa-u-source | Attribution and optimization | 30 days |
| sa_*_sid | Stores Impression ID of each Auction ID of a recent ad click (if engagement tracking is enabled on the universal pixel) | 1 hour |
| sa_*_adurl | Stores Region ID of each Auction ID of a recent ad click (if engagement tracking is enabled on the universal pixel) | 1 hour |